Work / Northwind Freight

A logistics platform that dispatchers actually like

We replaced a spreadsheet-and-phone dispatch process with a single live board, cutting the time to assign a load from eleven minutes to under one.

Live analytics dashboard open on a laptop
Client
Northwind Freight
Year
2025
Duration
14 weeks
Services
Product Design · Web Development
Stack
React, TypeScript, Node, PostgreSQL, AWS

The problem

Northwind Freight came to us with a process that worked when the company was a third of its current size and had quietly stopped scaling. The people doing the work had built their own workarounds, and none of them talked to each other.

What we did

We spent the first fortnight watching the job being done rather than writing requirements, then designed around what we saw. The build ran in two-week cycles with a working environment from day one.

  • Discovery
  • Product design
  • React front end
  • Node API

Where it landed

The numbers below are measured against the six months before launch. More to the point, the workarounds are gone.

91%
faster load assignment
2.4x
more loads per dispatcher
0
training days for new staff
Dispatch board running on a desktop monitor
Team reviewing the new dispatch workflow

Got something to build? Put loops on it, and people over them.

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