Work / Northwind Freight
A logistics platform that dispatchers actually like
We replaced a spreadsheet-and-phone dispatch process with a single live board, cutting the time to assign a load from eleven minutes to under one.

- Client
- Northwind Freight
- Year
- 2025
- Duration
- 14 weeks
- Services
- Product Design · Web Development
- Stack
- React, TypeScript, Node, PostgreSQL, AWS
The problem
Northwind Freight came to us with a process that worked when the company was a third of its current size and had quietly stopped scaling. The people doing the work had built their own workarounds, and none of them talked to each other.
What we did
We spent the first fortnight watching the job being done rather than writing requirements, then designed around what we saw. The build ran in two-week cycles with a working environment from day one.
- Discovery
- Product design
- React front end
- Node API
Where it landed
The numbers below are measured against the six months before launch. More to the point, the workarounds are gone.
91%
faster load assignment
2.4x
more loads per dispatcher
0
training days for new staff




